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Showing posts with the label food industry

Two books you should read. Now. Go out and get them. I'll wait.

I just finished two excellent books, which, when I started out, didn't seem related at all. The first, Michael Pollan's  In Defense of Food , is an entertaining and fascinating look at the impact of science, business, and journalism on what we eat. The second is Born to Run , by Christopher McDougall, an examination of the nature of humanity wrapped in an adventure story. Both Pollan and McDougall are fine writers, able and engaging storytellers dealing with a complex central argument in a compelling way. Pollan tackles food science and the food industry, McDougall sports medicine and sports footwear.  In its opening section, In Defense of Food traces the rise of nutritionism, evaluating food in terms of its component micro-parts - vitamins, nutrients, antioxidants, and the like - the reductionist view of what we eat. Next, Pollan considers what we eat and why we eat it, cataloguing the Western diet and gradual industrialization of food. Finally, he offers what he calls "p